“We’re a pretty small operation, so we have to think really intelligently about where we put our money,” says Matt Bowes, NeWest’s marketing and production co-ordinator. “Something like a Goodreads giveaway can stir up quite a bit of interest. That costs us five books.” Whereas a splashy ad in The Walrus, for instance, costs a lot more and might do a lot less.
The conclusion of the series! Laurence Miall’s novel Blind Spot is finally in stores. Now what? How do he and NeWest Press make sure that people actually, y’know, buy the damn thing?
((And thanks for following along.))Sep 5, 2014
Sometimes when a tweet doesn’t do as well as I feel it should have, I bring it to you, Tumblr, like a cat dragging around a dead bird, for a second opinion.Sep 2, 2014