99percentinvisible

99percentinvisible:

Starlee Kine’s friend Noel works in advertising. In 2003, Noel was working in at an agency in Richmond, VA. Everyone wanted to work on flashy spots like Apple or Nike or Gatorade. Do you know what wasn’t flashy? Insurance. Which is why when a company called Geico became a client…

Did you know those Geico caveman commercials were inspired by George Saunders’s Pastoralia?

  1. marysiat reblogged this from 99percentinvisible and added:
    This is great ;-)
  2. bryanconnor reblogged this from 99percentinvisible and added:
    Worth a listen if only to find out how the Geico Caveman commercials have creative roots in the work of Charles Dickens...
  3. ars-e reblogged this from 99percentinvisible
  4. jimmyhooker reblogged this from 99percentinvisible
  5. jmyint reblogged this from 99percentinvisible and added:
    Regarding Inspiration -...Dickens’ pet bird inspired Geico’s cavemen:
  6. secretcities reblogged this from 99percentinvisible and added:
    Untangling the long web of cascading influence & inspiration. A lovely little episode about the interconnection of ideas...
  7. tornbread reblogged this from 99percentinvisible and added:
    Awesome episode - inspirational and quick and fascinating. Now off...read some George...
  8. mrcrothers reblogged this from 99percentinvisible and added:
    Follow the surprising, culturally rich path of inspiration that eventually gave us… The Geico Caveman. I can’t recommend...
  9. virgiltpony reblogged this from 99percentinvisible
  10. booksinthekitchen reblogged this from 99percentinvisible and added:
    caveman commercials were inspired by George Saunders’s Pastoralia?
  11. justplainscott reblogged this from 99percentinvisible and added:
    I know Starlee’s friend Noel!
  12. 99percentinvisible posted this